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A single event weekend just broke every merch record on the books. Here are the branded merchandise strategy lessons every organization can take from it.
You do not need a six-figure budget to gift well. You just need to understand what makes a curated gift feel special.
The branded merchandise industry is built on relationships, creativity, and connection. And increasingly, the women shaping this industry are not just participating in that work.
When an athlete steps onto the podium at the Olympic Games, the medal placed around their neck symbolizes permanence, a tangible marker of years of grueling discipline, sacrifice, and ultimate achievement. It is the most recognizable award in the world.
