Branded swag isn’t just about placing your logo on random items; it’s a strategic way to strengthen company culture, boost morale, and make your employees feel valued. But with endless options out there, how do you know what’s genuinely appreciated by your team? In this blog, we’ll explore the top trending branded swag items that employees actually desire, based on current trends, employee preferences, and workplace culture insights.
What Exactly Is Branded Swag?
Branded swag—also known as promotional merchandise or branded merchandise—is any product customized with your company’s logo, slogan, or message. The goal is simple yet powerful: increase brand visibility, foster a sense of community among employees, and elevate your corporate image internally and externally. From apparel and tech accessories to eco-friendly items, branded swag serves as tangible reminders of your brand’s identity, mission, and culture.
While the concept isn’t new, the expectations around branded swag have evolved significantly. Employees today value items that are practical, stylish, and align with their lifestyle and personal values. Therefore, choosing swag that resonates with your workforce is essential for successful engagement.
Why Invest in Quality Branded Swag?
According to a recent survey by Promotional Products Association International (PPAI), nearly 80% of employees feel more connected to their employers when receiving high-quality branded merchandise. Branded swag does more than just provide visibility—it:
- Enhances employee engagement and retention
- Strengthens brand loyalty and pride
- Encourages positive social sharing, boosting employer branding efforts
- Fosters a stronger, more connected company culture
Quality swag also makes a positive impression during onboarding, employee anniversaries, and corporate events, reinforcing a sense of belonging and pride among employees.
Top Trending Branded Swag Items of 2025
We’ve gathered insights from HR professionals, trend forecasters, and employee surveys to highlight the most desired branded swag items this year:
1. High-Quality Apparel & Accessories
Gone are the days of stiff, uncomfortable branded shirts. Employees now crave stylish, comfortable apparel they can proudly wear both at work and on weekends. Consider:
- Soft, branded hoodies or crewneck sweatshirts
- Custom branded socks with fun patterns
- Comfortable branded caps or beanies
- Lightweight athletic jackets
2. Premium Tech & Gadgets
Employees appreciate high-quality tech accessories that are practical and stylish. Trending branded swag in the tech category includes:
- Wireless chargers with company logos
- Custom branded power banks
- Bluetooth speakers with sleek branding
- Branded AirPods or headphone cases
3. Wellness & Self-Care Items
Employee wellness initiatives continue to grow. Swag that promotes relaxation, self-care, and mental health resonates strongly, including:
- Branded yoga mats
- Customized wellness journals or planners
- Aromatherapy candles with custom packaging
- Branded insulated tumblers for hydration
4. Remote Work Kits
With hybrid and remote work here to stay, personalized work-from-home kits are a thoughtful way to support your team’s productivity and comfort. Popular items include:
- Branded webcam covers and ring lights
- Custom ergonomic mouse pads or wrist supports
- Personalized planners and desk organizers
- Cozy branded blankets or throw pillows for home offices
5. Sustainable & Eco-Friendly Products
Environmental consciousness is more important than ever. Employees value branded items that reduce waste and demonstrate their company’s commitment to sustainability. Popular eco-friendly options include:
- Reusable bamboo coffee cups
- Branded recycled notebooks and planners
- Organic cotton tote bags
- Stainless steel water bottles
How to Choose the Perfect Branded Swag
Selecting branded swag shouldn’t be a shot in the dark. Consider these key points when choosing items for your team:
- Audience Alignment: Think about your employees’ preferences, ages, and lifestyles. Millennials and Gen Z may appreciate tech and sustainability-focused products, while older employees might value classic, high-quality apparel.
- Purpose & Occasion: Tailor swag based on events, such as onboarding new employees, celebrating milestones, or corporate retreats.
- Quality Over Quantity: Employees notice quality. Investing in premium products sends a message that you value their contribution and care about their experience.
- Practicality & Usability: Opt for items your employees will genuinely use regularly. Practicality ensures your swag doesn’t end up forgotten in a drawer.
Ordering Branded Swag from Award Maven
At Award Maven, we’ve streamlined the process of ordering branded swag, so you can focus on making meaningful connections with your employees. Our dedicated team of experts offers:
- Personalized product recommendations tailored to your brand and budget.
- Easy design customization, ensuring your branding is crisp and professional.
- Reliable shipping and white-glove customer support for stress-free delivery.
Whether you need swag for employee onboarding, corporate events, or client appreciation, Award Maven delivers memorable branded merchandise your team will love.
Ready to elevate your company culture and make a lasting impression with branded swag? Request Your Custom Branded Swag Quote Now!